These 40 minute advice sessions are to support today's inventors to help them turn their ideas into a business. These appointments are for ideas21 members only.Design & Prototyping - All successful products have been developed via a systematic product design and development process. This process ensures that the product solves the right problems, appeals to a proven market, sells for the right price and performs as expected every time. This session will explain the process and highlight what elements of the process are relevant to your project. Intellectual Property - It is important that individuals and small businesses developing innovative products can protect themselves from copyists and imitators. Intellectual property rights, such as patents, trade marks and registered designs, can provide this protection. This session provides advice on the intellectual property rights that will best protect your idea or business and how to obtain them. Licensing - Intellectual Property can be successfully exploited through licensing. A licence is a contractual agreement to specify what the licensee is permitted to do and the terms and conditions applying. This will usually include any royalties and/or an amount of any payment to be paid to the licensor (the IP owner). There are numerous pitfalls for the unwary to be found in the detailed operational rules that form part of many licence contracts. This session provides a basic understanding of what licensing entails.